Every product needs its own tailor-made packaging.
Because although we know that we shouldn’t judge a product by its packaging, we all do it anyway to some degree.
Emanuela is well aware of this, which is why she has sought the best possible packaging to showcase her handmade jewellery.
For these creations, which are formed out of clay and finished with gold, she had to pay particular attention to shape so that the packaging emphasised the “substance” of the materials used.
Emanuela found that Pixartprinting’s custom boxes are perfect for her handmade jewellery, helping do justice to her creations and customise her line of luxury products.
Emanuela wanted to eschew standardisation and tradition in presenting her creations.
To instantly convey their originality, she needed the right packaging: little cases that protect the product while giving a hint of what’s inside.
We asked Emanuela to tell us about her approach to business and where our printed products fit in.
Who is Emanuela? Tell us a bit about yourself and what you do. Your dreams, aspirations and talents. A short but faithful portrait!
Hi, I’m Emanuela.
For a living, I create glazed ceramic jewellery that’s often coated with liquid gold.
My creative process begins with a lump of clay and ends up in a piece of ceramic jewellery that’s ready to wear. Each item is handmade – and completely unique.
Before telling us about your idea, can you explain to our readers what you produced using our printing technology?
With the help of Pixartprinting, I was able to create all the different formats of printed packaging for my jewellery. These include pillow boxes for necklaces, small pillow boxes for earrings and promotional boxes with a crash lock base for rings.
Let’s rewind to the very beginning. Where did the idea for this project come from? Is there a particular story behind it?
I founded my brand, PalombaJewels, after meeting Sardinian ceramist Emilia Palomba. Thanks to her, I learnt the basics of this magnificent art, and over time I’ve developed ever more personal techniques and forms to the point where I have my own personal line of handmade jewellery.
Once you had found the right idea, you had to set a goal. What did you hope to achieve? What was your objective?
My goal is always to create a unique piece, something that will make the wearer special. I’ve never liked mass produced things and I’m glad that I can produce these little pieces of pure craftwork with my own hands.
How did you turn your project into reality? What were the design phases and how many were there? Tell us about the process that brought your idea to life and made it ready for printing.
There are many stages to making my jewellery and, once the various processes are complete, when I have the finished items, I need packaging that accommodates their various sizes while also standing out. I settled on Pixartprinting’s packaging because of its vast choice of formats, the ease of creating graphic designs and the ability to custom print.
How did you use print on demand to produce your work? Which materials did you choose and why?
I needed three types of format: one for necklaces, one for earrings and another a bit more rounded for rings. I ended up going for pillow boxes and promotional boxes with a crash lock base. I chose matt paperboard with a black on white colourway. Recently, I’ve experimented with a cute powder pink to give an extra personal touch to my jewellery’s packaging.
Your printed products have arrived. In your case, a lovely printed pillow box. How did you feel when you first set eyes on it?
It was great to see it come to fruition; it gives my jewellery real added value. It’s exactly what I had in mind!
This is only the start! What other projects do you have planned for the future? Can you share them with us?
I really think I’m going to make the most of the huge range of colours available for printing boxes and match them to the enamels that I use for my jewellery. The next colour I use will be Tiffany green.