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Business
RHETORICAL DEVICES: A USER GUIDE
Rhetorical devices can make marketing content more effective. We show you how to use them
Business
PrestaShop: what it is and how it works
A guide to this free and intuitive platform for managing an online shop
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The wine label that reveals a hidden design with flash photography
Graphic designer Célia Molinier and screen-printer Lorenz Boegli gave him just that with their clever label that uses retroreflective ink
Business
The marketing funnel: what it is and how to apply it in a digital context
We explain what a funnel is, why it’s used in marketing and how it’s evolved over time.
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Samsung’s tutorials for turning its boxes into art
Usually, we throw packaging away once we've taken the product out of it… But Samsung wants us to give them a second life. How? By turning them into sculptures, or even furniture.
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Graphic designers and the iconic printed items that appear on the big screen
We look at the design of printed graphic design objects for movie sets, with stories, anecdotes and memories of works by graphic designers with a cult following
Business
Packaging illustration: recognisability and colour
One way to make your product stand out on the shelves is to create packaging that’s colourful, fun, unusual and unique – and for this, illustration is the ideal technique
Business
HOW TO USE EMOJIS EFFECTIVELY
Emojis are used in marketing campaigns, corporate chats, digital content and much more. So how can you use them to drive interaction and engagement?
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ILLUSTRATIONS IN SHOP WINDOWS AND DISPLAYS
Illustrations have always been used to decorate shop windows and brighten up their interiors. We take a look at some effective examples of illustrations in retail
Business