Social media marketing for SMEs: definitions, strategies and case studies How to organise your posts while simultaneously managing your business and growing your follower base on social networks
The meaning of SEO and SEO optimisation We discuss SEO and optimisation, and explain how SEO can increase your website's visibility and the chance of generating conversions
Visual identity: how graphic design changes perceptions of your brand We look at the importance of visual identity to the success of your business and how it influences people's behaviour
Style guide: why your business should have one This tool, originated from the world of journalism, establishes writing guidelines to make our content cohesive
What is a webinar (and how to use them for marketing) Everything you need to know about webinars: what they are, what the word 'webinar' means, how they work, how to record one and which platforms to use to get the most out of them
For your business Cross-selling: what it is and how it can boost sales for shops and online retailers A guide to help businesses and online shops understand the advantages of cross-selling and how to implement it successfully
For your business Opening a shop: how much it costs and original ideas for a bricks-and-mortar store A guide for anyone who wants to open a shop: what it will cost and original ideas for cashing in on the latest trends.
For your business Affiliate marketing: what it is and how it can help businesses sell online A complete guide to affiliate marketing for businesses: how to get started and why it can be an effective strategy for driving sales
For your business Growth hacking: what does it involve and how can it help you expand? Growth hacking brings together several different fields, including science, data analysis and productivity. We take a look at the opportunities and challenges it presents
For your business Personality test: how to project your brand’s identity and stand out What does devising a branding strategy mean? And what examples can provide inspiration? We look at the cases of Burgez, Patagonia and Lune Croissanterie