The lean approach: what it is and how it helps businesses Lean, lean thinking, lean management and the lean approach are all synonyms referring to a pared-back management style that helps businesses stay competitive
Women in type Women played a key role in the development of typography throughout the 20th century, as this research project shows
QR codes: what they are and how to use them in your business : QR codes: what they are, how they work and ideas for using them in marketing your business
E-commerce: a new approach to shopping Creating an online shop does not simply boost sales: it provides an omnichannel purchasing experience that strengthens your relationship with customers
The metaverse and its opportunities The metaverse will radically change our internet experience. We discover how it works and the opportunities for growth it offers companies
For your business Cross-selling: what it is and how it can boost sales for shops and online retailers A guide to help businesses and online shops understand the advantages of cross-selling and how to implement it successfully
For your business Opening a shop: how much it costs and original ideas for a bricks-and-mortar store A guide for anyone who wants to open a shop: what it will cost and original ideas for cashing in on the latest trends.
For your business Affiliate marketing: what it is and how it can help businesses sell online A complete guide to affiliate marketing for businesses: how to get started and why it can be an effective strategy for driving sales
For your business Growth hacking: what does it involve and how can it help you expand? Growth hacking brings together several different fields, including science, data analysis and productivity. We take a look at the opportunities and challenges it presents
For your business Personality test: how to project your brand’s identity and stand out What does devising a branding strategy mean? And what examples can provide inspiration? We look at the cases of Burgez, Patagonia and Lune Croissanterie
