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Business

Gamification for boosting customer engagement and interaction

If well thought out, gamification can be a valuable asset for interacting with your audience

Author byAlberto MaestriMar 01, 2021Mar 03, 2021
Business

The Newtrain Manifesto: 30 new theses for hope

Inspired by the famous Cluetrain Manifesto, the young students of Scuola Holden have published their own manifesto calling on companies to act for change

Author byDiego FontanaFeb 09, 2021Feb 15, 2021
Business

Notes on retail marketing: commerce after the apocalypse

Retail is experiencing many challenges, but there are plenty of opportunities out there too

Author byAlberto MaestriFeb 05, 2021Feb 12, 2021
Business

Creating an effective LinkedIn profile for attracting work, cli-ents and contacts

From headline to profile picture, from personal information to pro-fessional experience, creating an optimised LinkedIn profile can open doors to many opportunities

Author byCandido RomanoFeb 12, 2021Feb 10, 2021
Business

EMAIL MARKETING FOR SMALL BUSINESSES: TIPS AND TOOLS

Email marketing remains a powerful tool for growing sales or brand awareness: here's how to get started

Author byCandido RomanoJan 15, 2021Jan 15, 2021
Business

From selling to taking a stand: after social media, do brands now need to embrace social causes?

The events of recent years, and particularly recent months, have pushed some brands and businesses to profoundly alter their raison d'être and the way they see themselves.

Author byAlberto MaestriJan 15, 2021Jan 14, 2021
Business

What is sonic branding and how do you use it effectively?

The role of sonic logos should not be underestimated, as various studies have shown that music can influence consumer behaviour

Author byMassimiliano SantolinNov 23, 2020Dec 02, 2020
Business

Communicate better with synthetic images

"Synthetic" images immediately create a full picture in the mind of the viewer, conveying your message

Author byDiego FontanaNov 05, 2020Nov 23, 2020
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