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Business
REAL-TIME MARKETING: A USER GUIDE
Instant marketing hasalways been presented with great conviction as an invention of the digital era. But is that really the case?
Business
Green giveaways: eco-friendly corporate gifts
Some advice on gifts for customers or employees that are both environmentally conscious and original. We share our ideas
Business
Custom parcel tape: displaying your brand on every package
We explore custom parcel tape: a new product that allows you to talk to customers and communicate your brand's identity with every shipment you send.
Business
Non-profit marketing: a tricky definition
Non-profit marketing today: How are social issues communicated today?
Business
FIVE ADS FROM THE PAST WITH LESSONS FOR THE PRESENT
Five examples of past advertising campaigns that show us how modern marketing is built on principles which are much older than we think
Business
Visual identity and design systems
Creating a common visual language to ensure con-sistency and recognisability
Business
Effective brand identity: archetypal branding for winning over customers
To connect with people, many brands associate themselves with an archetype: we look at the 12 brand archetypes and examples of brands that use them.
Business