English
Francais
Español
Deutsch
Italiano
Business
Brand Identity explained: 5 tips for improving your company’s brand identity
We know what brand identity is and how it helps SMEs and freelancers. Here are 5 simple tips for building a solid brand identity
Business
Brand identity explained: what it is and why it’s important for SMEs
Brand identity is important: it shapes the consumers' perceptions of your company and its products. We explore what it is and how it can make a difference for SMEs
Business
How to create a press kit for your business
A few pieces of advice to help you prepare a flawless press kit and effectively present your company to the media
Business
Rebranding at Juventus, Dropbox and Mailchimp
We present three examples of rebranding, and explain how some big brands have managed to change while at the same time strengthening their identity
Business
Branding in the restaurant sector
A brand's visual identity makes the difference in the food business. Here are a few examples for inspiration.
Business
Words and images: how to use them for maximum impact
Words and images are fundamental to marketing and advertising. Some tips for using them in perfect synergy.
Business
House organs: how company magazines have evolved over the years
A house organ is a company magazine or newspaper. It's a tool that's evolved over the years and merits closer inspection
Business