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Business
Effective brand identity: archetypal branding for winning over customers
To connect with people, many brands associate themselves with an archetype: we look at the 12 brand archetypes and examples of brands that use them.
Business
Digital branding handbook: how to build a brand with a digital DNA
The way brands are created is changing, due to our digitalised society and economy. But how? This article by Alberto Maestri offers some advice.
Business
What we mean by “eco logo” or “green logo”
We show you some examples of logos from the green world that talk about sustainability without falling into cliché. Personality is the name of the game!
Business
Green Marketing: examples that follow the five Is
What is green marketing? We explain it and offer an example of two major brands that are working to reduce their environmental impact
Business
Greenwashing: the dark side of green marketing
We take a closer look at the phenomenon of greenwashing, a hidden danger when it comes to corporate environmental sustainability
Business
Gamification for boosting customer engagement and interaction
If well thought out, gamification can be a valuable asset for interacting with your audience
Business
The Newtrain Manifesto: 30 new theses for hope
Inspired by the famous Cluetrain Manifesto, the young students of Scuola Holden have published their own manifesto calling on companies to act for change
Business