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Business
Is advertising really just about selling?
Advertising is not just about selling: it's also about taking a stance on issues in society. We explain why
Business
Company profiles: what are they and how are they created?
An analysis of the structure of a company profile, a tool used to describe your business, and some interesting examples
Business
18 ways to distinguish yourself with offline marketing
How to dinstinguish yourself with off line marketing? Here you can find a tons of tips to raise your awareness with good old off line advices
Business
A golden age of cause-related marketing
When corporate social responsibility is not enough, marketing involving causes takes its place
Business
The power of a brand’s tagline: with some famous examples
The power of a brand's tagline. Vision, Mission, Slogan and Tagline; the origins of the latter, its value in branding and some well-known examples
Business
Finding, creating and sharing social media content to promote your business
Stuck for ideas for social media? Here are some tips to help you find and create social media content to promote your business
Business
Sameness or Uniqueness? The crucial choice when designing effective brand experiences
While sameness makes customers feel at home, uniqueness makes you truly individual and distinctive. How can you balance your brand experience?
Business