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Business
What is sonic branding and how do you use it effectively?
The role of sonic logos should not be underestimated, as various studies have shown that music can influence consumer behaviour
Business
Communicate better with synthetic images
"Synthetic" images immediately create a full picture in the mind of the viewer, conveying your message
Business
Post-Covid customer identikit
How have customers changed in the wake of the Coronavirus crisis? The identikit of the customer we should now be targeting, at least for the next six to nine months
Business
Brochures and augmented reality: paper and digital combine forces
Augmented reality is expanding the horizons of the traditional printed brochure. We explore how it works
Business
Self-publishing comics and illustrations: tips from authors at the Lucca Comics and Games Festival
Ever more comic artists and illustrators are self-publishing and printing their work: exhibitors at Lucca Comics & Games share their tips
Business
The anatomy of radio ads: radio advertising in a digital age
The radio advert is alive and well. We explore its latest incarnations and how it has evolved in the digital era
Business
Brand Bravery: what happens when brands take a stand?
We're in an era that demands courage. And companies know this too: it's a time for brand bravery and brand activism. But who does it, and how?
Business