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Business
Gamification for boosting customer engagement and interaction
If well thought out, gamification can be a valuable asset for interacting with your audience
Business
The Newtrain Manifesto: 30 new theses for hope
Inspired by the famous Cluetrain Manifesto, the young students of Scuola Holden have published their own manifesto calling on companies to act for change
Business
Notes on retail marketing: commerce after the apocalypse
Retail is experiencing many challenges, but there are plenty of opportunities out there too
Business
Creating an effective LinkedIn profile for attracting work, cli-ents and contacts
From headline to profile picture, from personal information to pro-fessional experience, creating an optimised LinkedIn profile can open doors to many opportunities
Business
EMAIL MARKETING FOR SMALL BUSINESSES: TIPS AND TOOLS
Email marketing remains a powerful tool for growing sales or brand awareness: here's how to get started
Business
From selling to taking a stand: after social media, do brands now need to embrace social causes?
The events of recent years, and particularly recent months, have pushed some brands and businesses to profoundly alter their raison d'être and the way they see themselves.
Business
What is sonic branding and how do you use it effectively?
The role of sonic logos should not be underestimated, as various studies have shown that music can influence consumer behaviour
Business