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For your business Sustainable cosmetics packaging The cosmetics industry urgently needs to make its product packaging more environmentally friendly. We take a look at the solutions various brands have adopted
For your business Product launches: how to plan an effective communication strategy Bringing a new product to market requires an effective marketing strategy: we take a look at how to build one, one step at a time.
Get inspired The best examples of art in packaging An artist's creativity can turn a simple box into a small, collectible work of art
For your business How to create a successful corporate blog Some useful hints on starting a corporate blog and developing it over time, from drafting a publishing plan to monitoring performance.
For your business Business and the metaverse The metaverse has enabled some firms to redefine their brand experience and optimise business processes
How-to Guides Pinterest: how it works and what it can do for your business Pinterest is a social network based on images searches. We look at how it works and why you should include it in a social media marketing strategy.
For your business How to use Snapchat for your business Snapchat is a favourite social media platform among younger users. We look at how it works and how to use it for your brand
Get inspired Summer palettes in colour analysis The characteristics of Summer in colour analysis: subcategories and recommended palettes for clothing, make-up and even home decoration
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