AI copywriting: The best online tools for creating, writing and editing content

AI copywriting: The best online tools for creating, writing and editing content

Sarah Cantavalle Published on 6/24/2024

As artificial intelligence (AI) has evolved, ever more AI copywriting platforms that help us create and write all sorts of content have appeared. They use technology called natural language processing (NLP) and machine learning to generate, summarise, translate and edit texts in seconds, dramatically speeding up the creation and writing process.

These tools enable the user to automatically create any type of content, from social media posts to meta-descriptions for webpages, from landing page copy to promotional videos and blog articles. Simply enter a prompt with instructions on what to write and the tool will generate text in fluid and grammatically correct English with the content, length and tone of voice requested. AI copywriting platforms can also help you write in other ways by, for example, suggesting synonyms, checking spelling and grammar, and looking up statistics.

AI writing tools can produce SEO content, too, or optimise existing copy for organic search, as well as help users create an editorial plan based on a list of keywords or craft a series of promotional emails. There are myriad applications for these tools, but it’s important to remember that copy written using artificial intelligence has its limitations. Let’s take a closer look at the pros and cons of AI copywriting software.

I copywriting platforms. Image by Freepik.

Advantages and limitations of AI copywriting platforms

Perhaps the biggest advantage of these tools is their speed, which cuts the time and cost spent on content creation. By using deep learning models that process enormous amounts of data in seconds, AI algorithms are able to generate complex texts on an almost limitless variety of subjects. Another advantage is their scalability, in other words, the ability to manage large volumes of content in multiple languages simultaneously. For instance, for e-commerce sites with hundreds of product pages, AI-powered software can save valuable resources by generating copy that’s already optimised for search engines.

But these platforms have their limitations. For starters, AI copywriting tools don’t really have a creative mind, despite appearances. In fact, they generate text by analysing and learning from existing contentfound online. For this reason, although many programs have plagiarism checking tools, we strongly recommend always customising content produced using AI to make sure it’s original, effective and consistent with your brand identity and tone of voice. This output may also contain errors, so it’s also vital to fact-check it too.

Also bear in mind that, since AI engines do not have the sensibility, intuition and specialist knowledge of a human, sometimes the quality of creative or technical texts leaves much to be desired. It’s therefore crucial to carefully evaluate which writing tasks can be completed using artificial intelligence and which should be left to humans, perhaps using AI for a final revision. Finally, be aware that, especially when creating longer pieces of content, artificial intelligence tends to repeat itself or add paragraphs that are irrelevant or veer off topic. This obviously requires greater human intervention afterwards to correct the copy.

Now it’s time to look at some of the best AI copywriting tools available on the market.

The best AI copywriting software


Jasper is a program that can generate long-form content in over 30 languages and be integrated into third-party tools like Zapier, Surfer SEO, Google Docs and Google Sheets. It is able to create high-quality copy for over 50 different use cases, from summarising long documents to writing original and compelling stories, from writing scripts for video ads to content for an entire marketing campaign.


Team members can collaborate on content and see real-time updates. Users can also upload documents on their brand’s identity, products and services, and target audience so that the software learns the right language and tone of voice to use. Jasper also enables the creation of copyright-free images and photos that can be used in marketing and communication content such as ads, social media posts and blog articles.


Describely lets you create tons of product descriptions for e-commerce in a matter of clicks by either importing your product catalogue or starting from scratch. Descriptions, titles and metadata can also be published automatically on leading e-commerce platforms.


With AI Rules, users can set the tone of voice, length of title and other guidelines for generating content that is accurate and consistent with brand identity. What’s more, the SEO feature suggests keywords to use in new copy or add to existing content to improve organic visibility. The platform can also generate images and photos to accompany product descriptions.

Copy.AI is a tool that automates a slew of marketing activities, from devising a creative concept to running an advertising campaign. It offers a huge library of customisable templates for drafting, revising and translating content, from blog articles to social media posts and marketing emails.

Its pre-built workflows let you automatically generate multiple texts from a single brief, like a series of emails promoting a webinar, or LinkedIn posts that use different marketing techniques to reach your target audience and achieve your goals. template for creating a series of promotional emails.


Writesonic offers one of the biggest tool kits on the market for generating and optimising content in over 25 languages. From writing SEO copy to creating landing pages with high conversion rates, this platform leverages OpenAI’s GPT-4 model to produce original content at the push of a button.


One of its most useful features is Chatsonic, an AI chatbot that gives answers based on data gathered in real time from Google Search. Chatsonic lets you streamline the content research and writing process and can also generate images from a simple prompt.

Hypotenuse AI

Hypotenuse AI provides a full suite of copywriting tools, which it groups into three macro-categories: SEO and conversion, paid ads and social media, and writing and brainstorming. Text is generated gradually based on your input and changes. This process means you get content that is more likely to meet your needs and require fewer amendments prior to publication.

Hypotenuse AI

With its Content Detective Tool, you can quickly extract data and statistics from the internet on any topic, while the plagiarism checker ensures that your content is unique and won’t be penalised by Google or run into copyright problems.

In the last few years, the capabilities of AI copywriting software have come on leaps and bounds, leading to an explosion in its use. Ease of use, time savings and scalability have persuaded many businesses, large and small, to invest in these platforms to optimise the production of all sorts of content. By simplifying the creation, writing and revision process for marketing content, these tools free up more resources for the strategic activities where human creativity and experience really counts.

But it’s important to remember that, for a variety of reasons, AI is not (yet) a replacement for human writers. In fact, we asked ChatGPT about this, and here is what it said.

AI Copywriting vs. Copywriter