The lean approach: what it is and how it helps businesses Lean, lean thinking, lean management and the lean approach are all synonyms referring to a pared-back management style that helps businesses stay competitive
Women in type Women played a key role in the development of typography throughout the 20th century, as this research project shows
QR codes: what they are and how to use them in your business : QR codes: what they are, how they work and ideas for using them in marketing your business
E-commerce: a new approach to shopping Creating an online shop does not simply boost sales: it provides an omnichannel purchasing experience that strengthens your relationship with customers
The metaverse and its opportunities The metaverse will radically change our internet experience. We discover how it works and the opportunities for growth it offers companies
For your business E-commerce: a new approach to shopping Creating an online shop does not simply boost sales: it provides an omnichannel purchasing experience that strengthens your relationship with customers
For your business Social media marketing for SMEs: definitions, strategies and case studies How to organise your posts while simultaneously managing your business and growing your follower base on social networks
For your business Visual identity: how graphic design changes perceptions of your brand We look at the importance of visual identity to the success of your business and how it influences people's behaviour
For your business Growth hacking: what does it involve and how can it help you expand? Growth hacking brings together several different fields, including science, data analysis and productivity. We take a look at the opportunities and challenges it presents
For your business Personality test: how to project your brand’s identity and stand out What does devising a branding strategy mean? And what examples can provide inspiration? We look at the cases of Burgez, Patagonia and Lune Croissanterie
For your business How to improve customer experience in the new normal In this article, we take a look at the trends, innovations and features of customer experience in the low-touch, pandemic era
For your business Content marketing: engaging people with a strategy based on valuable content With quality content marketing, we can engage people with information that is genuinely useful. So what is it and what do you need to know?
For your business The modern marketing mix: from the 4Ps to the 4Cs What is the marketing mix and what tools does it offer in the digital era?We explore the marketing mix and the shift from the 4Ps to the 4Cs
For your business A how-to guide to social media marketing: key considerations, tools and SEO What is SMM, why is investing in social media so important and what are the key tools for a social media marketing campaign?
For your business SWOT analysis: what it is, how it works and mistakes to avoid What exactly is SWOT analysis, and why is it important? The characteristics, evolution and practical benefits of SWOT analysis for businesses
