The lean approach: what it is and how it helps businesses Lean, lean thinking, lean management and the lean approach are all synonyms referring to a pared-back management style that helps businesses stay competitive
Women in type Women played a key role in the development of typography throughout the 20th century, as this research project shows
QR codes: what they are and how to use them in your business : QR codes: what they are, how they work and ideas for using them in marketing your business
E-commerce: a new approach to shopping Creating an online shop does not simply boost sales: it provides an omnichannel purchasing experience that strengthens your relationship with customers
The metaverse and its opportunities The metaverse will radically change our internet experience. We discover how it works and the opportunities for growth it offers companies
For your business Instagram Stories: what it is and how to use it in your digital marketing strategy A guide explaining the important role Instagram Stories can play in effective business communication.
For your business Cross-selling: what it is and how it can boost sales for shops and online retailers A guide to help businesses and online shops understand the advantages of cross-selling and how to implement it successfully
For your business Opening a shop: how much it costs and original ideas for a bricks-and-mortar store A guide for anyone who wants to open a shop: what it will cost and original ideas for cashing in on the latest trends.
For your business Affiliate marketing: what it is and how it can help businesses sell online A complete guide to affiliate marketing for businesses: how to get started and why it can be an effective strategy for driving sales
For your business Shopify: how it works and what it’s for A small business's guide to Shopify, the platform that lets you create an online store for selling products and services
For your business Salesforce: how the CRM improves communication with customers and increases sales We look at Salesforce, the CRM dedicated to helping online shops manage their sales more efficiently, handling everything from marketing to customer service
For your business Instagram Business: how to create and manage an account In this article, we'll show you how to create and manage an Instagram Business account, step by step
For your business Ideas and useful materials for window displays Our top tips for creating a shop window that attracts customers and entices them inside
Get inspired NFTs: the crypto art taking the world by storm and creating new opportunities for artists and designers How to create and sell NFTs, or non-fungible tokens, the certificates that prove ownership of a digital work through blockchain technology
Get inspired Masters of comics: David Mazzucchelli The work and style of David Mazzucchelli, author of Marvel comics and world-renowned graphic novels.
