AI marketing: how artificial intelligence helps businesses to sell Artificial intelligence has the power to improve the marketing strategies used by small businesses. Get ready for the future today
Introduction to digital marketing A brief introduction to the world of digital marketing: what it is and the benefits and tools it offers firms that want to develop their online business
How to create the perfect Instagram bio Our guide to creating a compelling and original Instagram bio for brands, influencers and professionals
A comprehensive guide to WhatsApp Business: what it is and how it works A guide explaining how to use WhatsApp Business to communicate with customers, provide support and create a catalogue of products or services
Quotations on empathy that are worth framing Empathy can make a real difference in the workplace. We've picked out some of our favourite quotations on the subject: read and share them with your team
For your business Rethorical devices: a user guide Rhetorical devices can make marketing content more effective. Metaphor, hyperbole, litotes, metonymy, synecdoche and personification: we show you how to use them
For your business HOW TO USE EMOJIS EFFECTIVELY Emojis are used in marketing campaigns, corporate chats, digital content and much more. So how can you use them to drive interaction and engagement?
For your business COPYWRITING: THE EVOLUTION OF PUNCTUATION Using punctuation properly improves the effectiveness of your copy. So what's the right way to use full stops, exclamation marks and parentheses?
For your business WRITING TO ENGAGE EVEN THE MOST DISTRACTED READERS Writing effectively for the web, and knowing how to engage and stimulate are essen-tial skills for anyone selling online
For your business REAL-TIME MARKETING: A USER GUIDE And why instant marketing hasalways been presented with great conviction as an invention of the digital era. But is that really the case?
For your business FIVE ADS FROM THE PAST WITH LESSONS FOR THE PRESENT Five examples of past advertising campaigns that show us how modern marketing is built on principles which are much older than we think
Get inspired THE NEW COPYWRITER’S LIBRARY – WHAT TO READ TO LEARN TO WRITE The proliferation of digital platforms has led to a rediscovery of the written word: demand for content is increasing incessantly, and copywriting
For your business Greenwashing: the dark side of green marketing We take a closer look at the phenomenon of greenwashing, a hidden danger when it comes to corporate environmental sustainability
